Australia History

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Australian Creative

Australian Creative


Whiskas biggest campaign of the year (2009) was the relaunch of Whiskas Tasty Textures for cats, directed by James Holt. The LaB Sydney was asked to design and bring to life a believable 3D purple cat character – Whiskas’ first 3D mascot – and composite this realistically into two 30second TVCs with online collateral at The Cat Lounge (site no longer active). He’s warm and…


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